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Applied Systems
Case Study

Real Estate Portal

Property listing and dealer management platform for Karachi real estate market.

5,800+
Listings
320+
Dealers
45K+
Monthly Visitors
Rs. 180M+
Deals Closed

Challenge

A real estate agency in Karachi wanted to digitize their operations and create a platform where multiple dealers could list properties. They needed a system that could handle property verification, lead management, and featured listings with a revenue model.

Solution

Multi-Dealer Platform

Built a marketplace where verified dealers can list properties with subscription tiers. Includes dealer verification, performance analytics, and commission tracking for referral deals.

Smart Search & Filters

Advanced search with area-wise filtering (DHA, Clifton, Gulshan), price range, property type, and verified listing badges. Map integration showing properties by location.

Lead Management

Built-in inquiry system with WhatsApp integration, automatic lead assignment to dealers, and follow-up tracking. Buyers can schedule visits directly through the platform.

Results

The platform now hosts 5,800+ active listings from 320+ verified dealers. Monthly revenue from dealer subscriptions and featured listings exceeds Rs. 1.5M with consistent growth.

  • Lead response time reduced from 24 hours to under 2 hours
  • 25% of inquiries convert to site visits
  • Platform facilitated Rs. 180M+ in property transactions